You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information.
<?xml version="1.0"?>
<api>
  <query-continue>
    <embeddedin eicontinue="10|Stub|5904" />
  </query-continue>
  <query>
    <embeddedin>
      <ei pageid="231" ns="0" title="Anvil" />
      <ei pageid="1224" ns="0" title="Cis-beacon down on long hook" />
      <ei pageid="1225" ns="0" title="Trans-beacon up on long hook" />
      <ei pageid="1226" ns="0" title="Trans-beacon down on long hook" />
      <ei pageid="1884" ns="0" title="Flipper (oscillator)" />
      <ei pageid="3601" ns="102" title="OCA:Life without death" />
      <ei pageid="3972" ns="0" title="Flip flop X" />
      <ei pageid="4475" ns="0" title="Timeline of Life facts" />
      <ei pageid="4663" ns="0" title="Pi wave" />
      <ei pageid="5854" ns="0" title="Period 5 oscillators" />
    </embeddedin>
  </query>
</api>